Michael is both a recognized and respected member of the transmedia community; an enthusiastic game player and writer/Senior Editor of ARGNet; and Digital Strategist at Digitas Health. He is a graduate of the Wharton School of Business where he received his undergraduate degree, and Case Western Reserve University School of Law where he received his juris doctorate. Michael’s broad understanding of the challenges facing today’s storytellers and their delivery methods make him both a general as well as a specialized ‘jack of all trades’ and valued member of the community. His background and interests give him a ‘trifecta’s edge to understanding how our world is changing.
In my informal interview with Michael, we spoke broadly about the industry particularly the topic of transmedia for about 2 hours after which i condensed our conversation down using Garageband to 17 minutes. (Let me tell you how hard THAT was) In our conversation, we discussed the concept of business ‘silo’s, monetization models wrt transmedia projects and their inherent challenges along with some really interesting ARG projects and super cool companies that you should know about. Recording the entire conversation and then condensing may not have been the best way to conduct an interview but as those who personally know Michael… he is both knowledgeable AND generous with his time. (He is a fellow educator)
Finally and..Oh yes. I’m not a professional interviewer per say but I’m crazily curious about people and enjoy sharing interesting expertise especially as a vehicle for education. So just take it as it is and… enjoy!
Michael Andersen – Thoughts on Transmedia (from a marketing perspective) and summary of the current landscape – projects to view etc. 17 min.
Please listen in M4A format: (8.1 megs) 17 min
Please listen to MP3 format:
Further to the podcast, I was able to attend ARGfest this year where Michael was officiating and found the event to be both mind-boggling and eye-opening. While my podcast concentrates on Michael Andersen’s marketing strategic background, he is still heralded for his work as ARGNet owner and editor. I would be remiss in omitting his valuable contributions.
Q. For the people out there who are not familiar with the world of ARGs, would you explain what that is and how it has become your passion?
Here is an interesting Link pointing to what I’ve described: IS GOOGLE KNOWLEDGE?
Q. Speaking from your breadth of experiences (lawyer, business person, strategist, technologistist, professor, writer) if you had to identify some skills to live by in this time and age, what might they they be?
A: This is a tough one…I think the most important attribute to develop is your curiosity…not necessarily digital skills. After you develop expertise in a subject matter or with a tool, it’s tempting to rest on your laurels…but everything keeps changing at such a rapid pace, that you need to continually approach whatever you’re doing as if you’re new to the space. Learn what other people are doing, question conventions, and see how you can use tools for unexpected purposes. It’s also essential to develop a diverse network. The boon of social networks like Facebook and Twitter is the ability to identify like-minded individuals interested in sharing information about the cutting edge of their fields. However, these groups often tend to be insular, so unless you branch outside of *your group*, you run the risk of finding yourself in an echo chamber of ideas. …I work in advertising. If I focused all my attention on that subject, I’d miss out on all the innovations in design, architecture, video games, and interactive theater that could potentially inform my work.
What a remarkable story. Thank you for sharing!
It’s been a pleasure talking to you. Thank you for participating in our blog and podcast.